About Us « Matli Group :: Branding + Marketing

Matli Group
1680 N. Vine Street, Suite 505
Hollywood, CA 90028

Tel. 1-888-823-3408
Email. info@matligroup.com

About Us

Matli Group helps companies get more value from their brands by identifying their untapped equity and using consumer insights, brand strategy, and world-class design to create new revenue streams, more effective marketing and more efficient messaging. With market research, consumer testing and analysis integrated into the design process, brand strategy is brought to life by a team of award-winning designers. Matli Group’s clients include some of the most well-respected brands in the world, who trust it to consistently deliver excellent results while protecting long-term brand value.

Matli Group’s end product is its creative work, built upon a solid strategic brand architecture… With unparalleled design execution. Supporting our seasoned in- house design staff is a broad network of creative specialists whose achievements within their own niches make them the best at what they do… Our trend designers also design for top apparel and skatewear companies. Our packaging designers have created some of the most recognizable consumer products brands in the world. Our copywriters have been awarded the highest honors in the advertising industry. They work with us because our clients hire us for their most vital, core brand needs… And all of this talent is made accessible to our clients when needed – but without the big agency overhead costs when they are not.

Our Brand Promise

Every Solution is built on strategy
Deliver more than what’s expected
Every project is a collaborative relationship
Excellent, best-in-class creative execution

Our Mission

Develop unseen potential
This is the essential act of creation… And it is what motivates us to do this for a living. We do it for our clients by developing untapped revenue and leveraging unseen opportunities. We do it for our employees by helping them learn to develop their talents and abilities. We do it for ourselves by seeking the most challenging, interesting work we can find with the smartest and most driven clients in the world.

ABOUT THE FOUNDER

Dave Matli founded Matli Group after working for over 13 years in the marketing communications world. He has worked on some of the largest brands in corporate America within specialized niches ranging from advertising, licensing, marketing, and online user interface design.

Even before graduating from Art Center College of Design in Pasadena, CA and entering the advertising world, he had already designed product packages, signage systems, marketing collateral and sales materials for companies as far ranging as Disney Consumer Products, Kaiser Permanente, Northrup Grummon and Sunkist Growers. After working as an art director at WongDoody in Seattle on rebranding for the NBA Sonics basketball and advertising campaigns for Alaska Airlines, Dave won a Clio Award and a Young Guns International award for some televisions spots he created.

Moving from advertising, Dave worked briefly in interface design, crafting front-end portals for Earthlink Networks and several e-commerce sites before finally settling into the licensing industry. Dave joined Fox Family Channel to work on Fox Kids worldwide marketing and eventually discovered product design with the Power Rangers and Digimon brands. After freelancing on other licensed properties he was hired at Warner Bros Consumer Products, where he and his boss were charged with rebranding the Harry Potter franchise before the release of Harry Potter 3. After the successful relaunch of the brand, Dave moved to New York where he became Design Director, Global Consumer Products at Sesame Workshop, tasked with rebranding their home video business and eventually became the creative lead on new business development for Sesame’s licensing business.

With the help of an early investor who had a PhD and was able to quantify and systematize the critical consumer and brand data gathering processes needed to create potent, targeted creative executions, Matli Group was established as an all-encompassing marketing and creative services SWAT team for the licensing industry in 2006. With initial projects from Warner Bros. and Twentieth Century Fox, Matli Group&aspos;s reputation has grown and Dave has been able to introduce its unique results-oriented processes to many new clients and industries.